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Brand Strategy
Using the Brand Circle framework, I defined MONOVEL's brand positioning. The goal was to balance the playfulness unique to paper cards with the advanced, trustworthy qualities brought by NFT technology, creating a brand that feels both fun and reassuring.
Visual Language
- Main Color (Lightning Yellow): I selected vivid yellow as the main accent color to express digital energy and a sense of spark.
- Base Color (Infused Black): Rather than using flat black, I created a special black with a subtle yellow undertone to build a cohesive, digital-native atmosphere.
- Typography (Unbounded): I selected Unbounded, a strong geometric typeface. Its open-source scalability helps maintain readability and distinctiveness for global expansion.
Logo Concept: The Architectural "M"
Inspired by a card tower built by stacking playing cards, I designed the initial "M" from the brand name as a three-dimensional geometric form. The logo carries two meanings:
- Collection Experience: An homage to the physical culture of collecting and stacking cards.
- Reliability: The stable triangular structure symbolizes the robustness and trustworthiness of blockchain-backed ownership proof.
Balancing Functionality and Playfulness Across UI and Prototype Design
- Based on a pop-art direction, I created original illustrations and designed the digital wallet as a hobbyist space where users could enjoy collecting.
- From wireframes to prototype, I organized the UX flow and built a design system centered on Design Tokens to keep development consistent. Since development was handled by a team in Vietnam, standardizing tokens and rules helped communicate design intent accurately to the overseas team and enabled a smooth handoff.
